I’ve heard this phrase used by lots of people in various scenarios but here’s what I know for sure, fake it til you make it has some serious consequences. Sometimes even deadly ones. Entrepreneurs are told to fake it til they make it and according to some experts this is very dangerous.… Continue
If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company are likely to leave your company without saying why.… Continue
Inevitably it will happen. Someone will say something negative about your brand or service on social media or your company may become enthralled in some negative PR at which point you’re not so sure all PR is good PR.
This week, as we wind down our Business Expansion Series, Phyllis Bailey of 3B Resources Group and marketing and social media consultant and keynote speaker Crystal Washington share how small businesses can overcome negative PR.… Continue
At a networking meeting, a gentleman told me he called his local chamber of commerce and asked for a graphic design referral. They couldn’t (or wouldn’t) give him a single name. I thought that was really odd. I’ve only been a member of a handful of chambers but they were always quick to refer members.… Continue
When it comes to conversations about bookkeeping and accounting, the public usually hears about companies who cook the books or the artist who’s in trouble because their tax preparer failed to prepare them. It can all be pretty intimidating for any small business owner.… Continue
Do you need a business plan? Most business owners assume this is an automatic yes. Earlier this year, the Women CEO Project hosted a virtual summit and one of the speakers said something that totally shocked me. She said entrepreneurs should ditch the idea of a business plan.… Continue
This week is just me! I share my thoughts on the the upcoming Thanksgiving season…from a marketer’s perspective of course! I’ll say this, Costco just got a new member behind a corporate-wide decision they made!
Then I share some of the cool things coming up on ShopTalk beginning in December.… Continue
Small business owners! You are going to love today’s podcast! Denise Betts-Moore is my special guest and she knows her stuff when it comes to funding small businesses and even nonprofits! However one of my most treasured takeaways from our time together has nothing to do with money.… Continue
I see blog posts, Twitter and Facebook updates that would have many believe that you can start a business on a shoestring budget and yes you could start a business on such a budget. Especially if you’re a real do-it-your-selfer. I did and know lots of people who start in this way.… Continue