Rest assured I haven’t lost my mind.

But of a certainty, the GEICO gecko IS talking to me.

GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me.… Continue

Here’s a helpful tip that will save you time and money.

You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success.… Continue

Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing.… Continue

Positioning and Branding

Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand.

“Branding,” according to Marian Wood “is the use of words, designs and symbols to give a product a distinct identity and differentiate it from competitive products.”

I think branding is more than this.… Continue