Not Everybody!

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I Promise You Don’t Want Everybody As Your Customer: Defining Your Target Audience

Many entrepreneurs and small business owners make the mistake of thinking everybody and anybody is a potential customer. This type of thinking will always result in lost time and revenue.

Lisa’s interactive program shares real world examples of what happens when you try to service everyone and how entrepreneurs and small business owners can begin to define and identify their target audience.


  • Participants will walk away with knowledge on how to build audience profile
  • Know where to find information regarding their audience
  • Write a targeted message for their audience



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